The Anti-BS Guide to ABM

A 13-part series for B2B marketers who want results, not theory

Email 1 of 13

The ABM advice that's been wasting your time (and what actually works)

Stop drowning in 47-step frameworks and start booking meetings with simple, practical ABM tactics.
Email 2 of 13

Your website says the same thing as everyone else's (here's what to do instead)

Discover what really differentiates your company with a 20-minute audit that actually matters.
Email 3 of 13

How to pick 10 target accounts in 30 minutes (not 3 weeks)

Skip the complex ICP frameworks and find accounts that actually have money and need what you sell.
Email 4 of 13

Why your 15-page account briefs are being ignored (do this instead)

Learn the 15-minute research process that gives sales what they actually need to book meetings.
Email 5 of 13

The average B2B deal has 11 stakeholders (and other lies consultants tell)

Find the 2-3 people who actually matter and stop wasting time on complex org charts.
Email 6 of 13

You spent 45 minutes personalizing that email. They spent 3 seconds deleting it.

Master the 80/20 rule of personalization that actually gets responses.
Email 7 of 13

Stop trying to be everywhere (2-3 channels is plenty)

Build multi-channel campaigns you can actually execute instead of overwhelming orchestrations.
Email 8 of 13

Direct mail in 2024? (Yes, but only if you're not an idiot about it)

When physical mail is worth it, what to send, and how to not waste money.
Email 9 of 13

Your sales team ignores your leads (here's how to fix it)

Create alignment that actually works with 15-minute standups and real-time collaboration.
Email 10 of 13

Your CEO doesn't care about your 47-tab attribution spreadsheet

Track the 5 metrics that matter and build reports that get you promoted, not fired.
Email 11 of 13

Your ABM is "failing" (but that might actually be success)

Know when to scale, when to pivot, and when to admit defeat with clear decision frameworks.
Email 12 of 13

Your 30-day ABM plan (stop reading, start doing)

A dead-simple plan to launch your first ABM campaign in 30 days with ~25 hours of work.
Email 13 of 13

Copy-paste templates that actually work (swipe file inside)

Email templates, LinkedIn messages, and scripts that get 15-30% response rates.

You're ONE system away from never worrying about leads again

Stop hop-scotching between random tactics, tools, and "hacks."

The ONE System is a permanent growth engine that:

✓ Attracts qualified prospects on LinkedIn & beyond (no influencer-posting required)
✓ Captures & recycles every hand-raiser with automated email + retarget flows
✓ Converts them into 3-10 sales calls a week—then repeats on autopilot

James closed $40K in new contracts from this.
Ivar spun a single campaign into 700+ leads and opened a new global market.
Robert booked warm enterprise calls 48 hours after launch.

🚀 Go from pipeline panic → calendar predictability.

Watch the video to see how it works 👇

🎥 Watch the video here

Does it work?

If you're wondering whether this works or if I'm just blowing smoke, here's the deal, Felix Harrer from the Growth Garden beta group pulled in 2,000 leads in under a week by running the exact process you've got in this guide.

See how others did it:

Felix Harrer: 2,000 leads in under a week
→ See how he did it
Ivar Sagemo (Eyer.ai): 200,000 impressions on LinkedIn for IT Ops
→ Watch his case study
James Augustin (Particle Execution): Hundreds of leads using content first
→ See his results

🎥 Watch the video here