The ABM advice that's been wasting your time (and what actually works)


            Hey [Name],
            
            Real talk - how many ABM guides have you downloaded this year?
            
            5? 10? More?
            
            And you're still struggling to generate quality leads, right?
            
            I know because I've been there. Drowning in 47-step frameworks, "comprehensive account intelligence matrices," and other consultant BS that sounds smart but doesn't actually book meetings.
            
            Here's what nobody's telling you:
            
            The companies crushing it with ABM? They're not using fancy tech stacks or following pristine frameworks.
            
            They're using:
            
                Spreadsheets
                LinkedIn stalking
                "Good enough" personalization
                And sales teams that actually follow up
            
            
            That's it.
            
            The CEO Fantasy vs Reality
            
            Your CEO read about ABM in Forbes and thinks you'll:
            ✨ Wave a magic wand

            ✨ Target 10 dream accounts

            ✨ Land million-dollar deals by next quarter
            
            What actually happens:
            😩 Weeks building the "perfect" campaign

            😩 Sales ignores your account briefs

            😩 2 responses (both "not interested")

            😩 CEO asks why ABM isn't working
            
            Sound familiar?
            
            Here's what I'm going to show you:
            
            Over the next few weeks, I'll send you practical, BS-free advice on:
            
                Picking accounts in 30 minutes (not 3 days)
                Research that sales will actually use
                Personalization that takes 2 minutes (not 2 hours)
                Getting sales to actually follow up
                Measuring what matters (hint: not MQLs)
            
            
            No fluff. No theory. Just what actually works from someone who's been in the trenches.
            
            Fair warning: I'm going to contradict most "best practices." I'll tell you to use templates, aim for "good enough," and ignore half the data points experts say are critical.
            
            If you want another guide about "aligning your multi-stakeholder engagement strategy with your demand orchestration framework," unsubscribe now.
            
            But if you want to actually generate leads without losing your sanity?
            
            Tomorrow I'll show you how to audit your company's value prop in 20 minutes (not 3 hours).
            
            Ready to cut through the BS?
            
            
                - Harald
            
            
            
                P.S. - Still skeptical? Here's the thing - done is better than perfect. A simple campaign that launches beats a complex one that doesn't. Let's get you some leads.