Copy-paste templates that actually work (swipe file inside)


            Hey [Name],
            
            No fluff today. Just templates that get responses.
            
            Warning: These work. But ONLY if you customize the [bracketed parts]. Don't be that person sending "Hi [Name]" emails.
            
            Email Templates That Get 15-30% Response
            
            Template 1: Trigger Event
            
                Subject: Quick question about [specific change]
                
                Hi [Name],
                
                Noticed [company] just [specific trigger].
                
                When [similar companies] go through this, they usually struggle with [specific challenge]. We help fix that before it becomes a problem.
                
                Worth a quick chat? Happy to share what worked for [similar company].
                
                [Your name]
            
            
            Template 2: Competitor Switch
            
                Subject: [Competitor] → [Your Company]?
                
                Hi [Name],
                
                Saw you're using [competitor]. How's that going?
                
                [Customer] switched from them last quarter because [specific reason]. Saved them [specific metric].
                
                If you're 100% happy, ignore this. If not, worth a 15-minute call?
                
                [Your name]
            
            
            Template 3: Problem/Solution
            
                Subject: [Specific problem] at [Company]?
                
                Hi [Name],
                
                Quick question - is [specific problem] still a challenge for your team?
                
                We just helped [similar company] solve this. Cut their [metric] by [percentage] in [timeframe].
                
                If this is a priority, I can share exactly how they did it. If not, no worries.
                
                [Your name]
            
            
            LinkedIn Templates (60% Accept Rate)
            
            Connection Request
            
                Hi [Name] - Noticed we both [commonality]. Also saw you're working on [relevant initiative] at [Company]. Would love to connect and share some insights from similar companies.
            
            
            First Message (After Connecting)
            
                Thanks for connecting, [Name].
                
                Curious - what's your take on [industry trend]? Seeing mixed results with our customers.
                
                [Specific example]
                
                What's your experience been?
            
            
            Follow-Up Message
            
                Hey [Name] - know you're busy. Quick update: [Customer] just [achieved result] using our approach to [problem].
                
                Reminded me of what you mentioned about [their challenge].
                
                Worth a quick call to share what worked?
            
            
            Call Scripts That Convert
            
            Voicemail Script
            
                Hi [Name], [Your name] from [Company].
                
                Calling about [specific trigger/reason]. We just helped [similar company] [specific result].
                
                Have a specific idea for [their company] that takes 10 minutes to explain.
                
                Call me back at [number] or email [email]. Thanks.
            
            
            Gatekeeper Script
            
                "Hi, I'm calling for [Name]. They're expecting my call about [project/initiative]."
                
                If pushed: "It's regarding [specific business issue]. Is there a better time to reach them?"
            
            
            Opening Call Script
            
                "Hi [Name], thanks for taking my call. I know you're busy so I'll be brief.
                
                The reason I'm calling is [specific trigger]. When I see this, it usually means [problem].
                
                We just helped [similar company] solve this and [result].
                
                Is this something you're dealing with, or am I way off base?"
            
            
            Follow-Up Sequences
            
            No Response Sequence
            Email 2 (Day 3): "Hi [Name] - Following up on my note about [topic]. Wrong timing?"
            
            Email 3 (Day 7): "Hi [Name] - [Similar company] asked the same question you might have. Here's what I told them: [insight]. Relevant?"
            
            Email 4 (Day 14): "Hi [Name] - Should I close the loop on this?"
            
            After Good Call Sequence
            Same day: "Thanks for your time today. As discussed: [recap 3 points]. Next step: [specific action]. Attached: [resource mentioned]."
            
            Day 7: "Hi [Name] - Checking in on [next step]. Still targeting [date]?"
            
            Day 14: "Hi [Name] - Wanted to share: [relevant news/insight]. Reminded me of what you said about [their challenge]."
            
            Tools Stack (Under $500/month)
            
            Essential ($0-100)
            
                Google Sheets: Track everything
                LinkedIn Sales Navigator: Find people ($79)
                Hunter.io: Find emails ($49)
                Gmail: Send emails (free)
            
            
            Nice to Have ($100-300)
            
                Apollo.io: All-in-one prospecting
                Mixmax: Email tracking/sequences
                Calendly: Meeting scheduling
                Loom: Personal videos
            
            
            Scale Mode ($300-500)
            
                Outreach/Salesloft: Full automation
                Clearbit: Data enrichment
                Sendoso: Direct mail
                Gong: Call recording/analysis
            
            
            Spreadsheet Templates
            
            Account Tracking
            
                
                    Company
                    Contact
                    Title
                    Email Sent
                    Response
                    Next Step
                
            
            
            Campaign Performance
            
                
                    Week
                    Emails Sent
                    Responses
                    Meetings
                    Pipeline
                
            
            
            Meeting Agenda Template
            
            
                Discovery Call (30 min)
                
                    0-5 min: Rapport/context
                    5-20 min: Their situation (ask questions)
                    20-25 min: Our approach (if relevant)
                    25-30 min: Next steps
                
                
                Key questions:
                
                    What prompted you to take this call?
                    What's working well today?
                    Where are the gaps?
                    What happens if nothing changes?
                    What does success look like?
                
            
            
            Objection Handlers
            
            "We're happy with current solution"

            "That's great to hear. Most of our customers were too before they saw [specific capability]. Mind if I ask what you love most about it?"
            
            "No budget"

            "Understood. When do you typically plan for initiatives like this? Happy to share what similar companies budget so you can plan accordingly."
            
            "Not a priority"

            "Makes sense. What IS the priority right now? [Listen] Got it. We actually help with that too by [connection]."
            
            "Send me info"

            "Happy to, but I've found info without context isn't helpful. Takes 15 minutes to understand what's relevant to you. How's [specific time]?"
            
            Legal/Compliance Checklist
            
            
                ☐ CAN-SPAM compliant (unsubscribe link)
                ☐ GDPR compliant (if targeting EU)
                ☐ No misleading subject lines
                ☐ Honor opt-outs immediately
                ☐ Include physical address
                ☐ Don't buy email lists
                ☐ Track consent properly
            
            
            Your Next 7 Days
            
            Day 1: Copy these templates into your docs
            Day 2: Customize for your business
            Day 3: Pick 10 target accounts
            Day 4: Find contacts and emails
            Day 5: Send first batch
            Day 6: Follow up on opens
            Day 7: Analyze and adjust
            
            That's it. Everything you need to run ABM that works.
            
            No more excuses. Time to execute.
            
            
                -[Your name]
                
                P.S. - These templates work because they're based on 1000+ real campaigns. But they work best when you make them yours. Don't just copy-paste.
                
                P.P.S. - Want the Google Sheets template pre-built? Reply "SHEETS" and I'll send it over.