Your 30-day ABM plan (stop reading, start doing)

Hey [Name],

You made it through 10 chapters of me telling you to ignore most ABM advice.

Now what?

Here's your dead-simple 30-day plan:

Week 1: Foundation (5 hours total)

• Monday: Write bar test value prop (30 min)
• Tuesday: Pick 10 accounts like best customer (1 hr)
• Wednesday: Find 3 people at each (2 hrs)
• Thursday: Write 3 email templates (1 hr)
• Friday: Brief sales/yourself (30 min)

Week 2-3: Execution (2 hrs/day)

• Send 5 personalized emails daily
• Connect on LinkedIn after email
• Track opens/responses
• Follow up once
• Pass hot leads immediately

Week 4: Reality Check (2 hrs)

• Count meetings booked
• Calculate cost per meeting
• Ask sales what happened
• Decide: continue, pivot, or stop

Total time: 25 hours over 30 days.

That's it. Stop planning. Start doing.

What's Going to Happen

Day 1-3: Excitement. "This is easy!"

Day 4-7: Doubt. "Is this working?"

Day 8-14: Despair. "Nobody's responding."

Day 15-21: First response. "Wait, what do I do?"

Day 22-28: First meeting. "Holy sh*t it worked."

Day 30: Clarity. "I know what to do next."

This is normal. Keep going.

Choose Your Adventure

After 30 days, you'll be in one of three places:

Scenario A: It Worked

3+ meetings booked, sales excited, pipeline created

Next step: Add 10 more similar accounts. Do exactly what worked. Resist urge to complicate.

Scenario B: Mixed Results

1-2 meetings, some interest, learning what resonates

Next step: Interview responders. Tweak message. Try one channel pivot. Give it 2 more weeks.

Scenario C: It Failed

Zero meetings, no responses, sales frustrated

Next step: Talk to best customers. Re-validate problem. Consider if ABM is right approach.

All three are valuable outcomes.

Final Reality Check

ABM isn't magic. It's:

• Picking the right accounts
• Saying something relevant
• Following up consistently
• Measuring what matters
• Adjusting based on reality

If your product solves real problems for real companies, ABM will accelerate deals.

If it doesn't, ABM will accelerate failure.

Both are useful.

Your Homework (Do It Now)

1. Open spreadsheet
2. List 10 companies like your best customer
3. Find one person at first company
4. Write one email to them
5. Send it

Time required: 30 minutes.

Congrats. You've done more ABM than 90% of people reading ABM guides.

The Truth Nobody Admits

The difference between marketers who succeed with ABM and those who don't?

The successful ones started before they were ready.

They sent imperfect emails.
They used basic tools.
They made mistakes.
They learned by doing.

The unsuccessful ones?

Still planning.
Still researching.
Still waiting for perfect.
Still reading guides.

Which one are you?

Before You Go

I know you have 147 other emails to read.
I know your boss wants that report.
I know you're "too busy."

But if you've read this far, you're ready.

Close this email.
Pick one account.
Send one message.

Your future self will thank you.

Now go book some meetings.